Specifically for men and women over 40:

Discover How to Use Kettlebells to Strategically Combine Resistance Training and Cardio for a Complete, Full-Body Workout in About 17 Minutes Per Day

28-day "PHA" KB Challenge Starts Monday, August 2nd - Sign Up Now


From: Forest Vance, former pro football player, kettlebell expert, over-40 training specialist:

Dear friend:

- Are you ready to try a style of training you've never seen before to take your kettlebell workouts to the next level?
- Do you need to drop the "quarantine 15" (or 20 or 30)?
- Is functional strength - being able to take what you build in your workouts, and apply it to sport and / or daily life - a priority?
- Do you want to blast your cardio conditioning through the roof, while building lean sculpted muscle at the same time?

Kettlebell PHA could be just the answer to all of your problems!

But more on that in just a bit.

You Do NOT Need Hours in the Gym to Get the Results

See, not long ago, I was just like you. I thought I needed to spend hours in the gym to get the results I wanted from my training. Decades of competitive sports drilled this fact into my brain.

When I retired from pro football in 2005, through losing about 70 pounds in 8 months, I realized that my training approach COULD now be different, if I was going after looking good, feeling good, and being healthy.

Kettlebells were, and have been for the last 15+ years, a huge part of that!

Even better, I still train with KBs in a big way to this day, and my methods are always evolving. My most recent experiment included something called Kettlebell PHA, which is why I'm writing you today.

Take the kettlebell-based PHA (peripheral heart action training) workout before for example. It strategically combines cardio and resistance training to give you a complete, full-body workout in about 17 minutes. This is because PHA training focuses on alternating upper and lower body exercises with minimal to no rest between moves. This forces blood to quickly circulate through the body, increasing caloric expendature, and is also theorized to decrease body fat and increase lean muscle mass.

17 Minute Kettlebell PHA (peripheral heart action training) – Sample Workout

Do as many reps as you can of each exercise in 40 seconds. Rest for 20 seconds between moves. Rest for 60 seconds between rounds. Do 3 rounds total:

1 – Single Arm KB Swing (20 seconds per side)
2 – Plank-to-Push Up
3 – KB Tactical Lunge (alternate legs each rep)
4 – Single Arm KB Row (20 seconds per side)
5 – Up-Downs

Kettlebell PHA (peripheral heart action training) gives you more “bang for your back”, helping you combine cardiovascular work with resistance training, burn more fat, gain more muscle, all in less time. It’s the perfect fit for men and women over 40 who want to look, feel, and train like an athlete with kettlebells!

That's why I'm inviting you to join:

The 28-Day Kettlebell PHA Challenge

Here's how it works:

  • On signing up below, you'll be officially "in" for the 28-day Challenge. We send you a detailed workout plan each week to follow, so you'll know exactly what to do every day, no guessing. These are also NEW workouts each day, so that you won't ever get bored. And each workout builds on the last, so that you can feel and see your progress throughout.
  • We're going to do live walk-thru videos of each workout. This way, you can see us demonstrating all the exercises, breaking down the form, and more.
  • We will keep you MOTIVATED and ACCOUNTABLE in our private group we have set up. you will post here every time you complete a workout and we'll cheer you on as well as answer any questions. This is something most programs do NOT address.


The first bonus I am going to include when you sign up today is my "Athletic GAINZ" diet plan. This is the diet I follow year-round. It's adjustable - so I can tweak it for when I want to add a little bulk / muscle size in the winter, in the summer when I want to look my best with the shirt off, and in the fall when I want to be in peak shape for Obstacle Course Racing. It's a combination of a lifetime of principles I've learned in health and strength. This is the core of the nutrition foundation you need to reach your goals. It's sold for $17+ stand-alone on my website, but you get it FREE when you sign up today!

The second bonus I am going to include when you sign up today is my "Functional Flexibility Secrets" course.

This course will help you understand the basics of the two most important types of flexibility training - static and dynamic.

You will discover a complete plan that you can implement starting at your next workout to increase mobility and range of motion and reduce pain and more.

It's sold stand-alone on my website for $15+, but it's 100% FREE as a bonus to you when you sign up today!

The third bonus I am going to include when you sign up today is my "Road Warrior Workout" program.

This is a complete body-weight based program that you can any time, any place - you will stay on track no matter what! A great resource you'll have forever that you can use with this program any any other one too.

It's 100% FREE as a bonus to you when you sign up today!

Sign Up Now

This is the COMPLETE program you need to get results.

In a typical economic climate, we would charge between $79-99 for this program. And it would be well worth it. And hundreds of folks have, in our past challenges.

But I am sensitive to what is happening right now. You want to get fit, but you also want VALUE. That's why I'm pricing the Challenge at only $37 dollars for the whole 28 days.

Then, if you love this Challenge, you can continue on in future Challenges for just $28 every 28 days, and you will roll automatically into the next one.

If you don't like it, you can cancel at any time - no hard feelings.

But we think that when you try this program, you'll get amazing results, and you'll be hooked!

Just $121 $37, this week ONLY, starts Monday, August 2nd, 2021

 Challenge Starts Monday, August 2nd - Click Here to Sign Up Now

See what some of my top clients have said about working with me:

"Loved the program!! I was looking for new ways to condition myself ... and found it with this program!! I will be using Forest's other programs especially for strength building!"

- Joel Robinson

"I loved this program. I can't believe it's already been four weeks. The workouts were awesome and you gave us so much great information and motivation. I lost five pounds. Endurance is hugely improved. Definite improvements in overall muscle definition. I will continue to incorporate these workouts into my trainings. Excellent format Forest, thank you!!"

- Carolyn Rudin

Probably lost some weight, definitely got some muscles... but the larger gain is that it helped me move on a different level, it could have been either physical or mental limitation, not sure ... also it is totally okay to do KB strength and this program's cardio together ... I will be doing HIIT and cardio days differently from now on :)"

- Maria Tverdostup

Frequently Asked Questions

Q: How many kettlebells will I need to perform these workouts?

A: Just a couple of kettlebells are all you need. Recommended starting weights are a 16k and a 24k for men, an 8k and a 16k for women - but these suggestions could be bumped up or down based on training experience and current fitness level.

Q: Are these workouts suitable for all ages and fitness levels?

YES! I have designed the program with this specifically in mind. We have a "foundations" week before the actual program starts, specifically designed with helping you learn the kettlebell form and getting your fitness level up to speed. Then the workouts themselves are also adjustable and can be modified for all different fitness levels!

Q: I have XYZ injury - can I still do these workouts?

It depends on the injury. What I find is that most people do one of two things when they get injured: 1) stop exercising completely, or 2) keep working out, change nothing, and make the injury worse. I recommend something in between. And I try to give as many options and modifications as I can for all the exercises, so that you can adjust for your own particular situation.

Just $121 $37, this week ONLY, starts Monday, August 2nd, 2021

Thanks, and take care -

– Forest Vance

Master of Science, Human Movement 

Master Kettlebell Instructor

Owner, FVT Boot Camp and Personal Training

Owner, FVT Publishing and Consulting


PS - For the last 16 years, I have worked full time in the fitness industry.

I started as a personal trainer at a big box gym, ended up working as a personal training and club manager at several locations, then started my own personal training business in 2009.

During this time, I completed my Master's Degree in Human Movement from A.T. Still University in Mesa, Arizona.

I also have extensive training and experience teaching kettlebells, having gone through multiple RKC and StrongFirst certifications, teaching / assisting other trainers at these events, and even teaching workshops independently around the country.

I say all of this to let you know, I am qualified to be your kettlebell coach! :)

PPS - This is a powerful, game-changing program. And we get started on Monday, August 2nd. Sign up today!

Copyright 2021. FVT Publishing and Consulting, All Rights Reserved.

NOTE: The 28-day Kettlebell Challenge program consists of downloadable PDFs and streaming / downloadable videos. No physical products will be shipped.